“The Art of Start 2.0”

Author: Guy Kawasaki

Publication Year: 2015


The Art of Start 2.0” by Guy Kawasaki is a revised and updated edition of the classic guide to entrepreneurship. Kawasaki, a seasoned entrepreneur and former chief evangelist for Apple, shares his insights on starting a business in the dynamic and ever-evolving landscape of the 21st century.

Key Themes:

  1. Art of the Start:
    Kawasaki explores the artistry involved in launching and growing a startup. From crafting a compelling pitch to building a robust business model, the book provides a comprehensive guide for aspiring entrepreneurs.

“A good idea is about ten percent and implementation and hard work, and luck is 90 percent.”

  1. Focus on Customers:
    Emphasizing the customer-centric approach, Kawasaki advocates for understanding and meeting the needs of the target audience. The book outlines strategies for creating products and services that resonate with customers.

“Make something meaningfully better than the competition. And, remember, ‘better’ is in the eyes of the beholder: your customers.”

  1. Pitching and Fundraising:
    Addressing the critical aspect of fundraising, Kawasaki offers practical advice on creating compelling pitches and attracting investors. The book guides entrepreneurs through the intricacies of securing funding for their ventures.

“A prototype is worth a thousand slides. You can create the most compelling story, but people are rightfully skeptical.”


  • Praise for Practicality:
  • Readers appreciate the pragmatic and actionable nature of the advice provided by Guy Kawasaki. The book is hailed for its hands-on approach to various aspects of startup development. “Kawasaki’s ‘Art of Start’ is not just a guide; it’s a toolkit for anyone serious about starting and scaling a business.”
  • Contemporary Relevance:
  • Despite being a revised edition, readers note the contemporary relevance of the book. The incorporation of updated examples and case studies enhances its applicability in the fast-paced startup environment. “Even in the ever-changing startup landscape, the principles in ‘The Art of Start 2.0’ remain timeless. It’s a must-read for the modern entrepreneur.”


The Art of Start 2.0” serves as a valuable resource for entrepreneurs navigating the complexities of starting and growing a business. Guy Kawasaki’s seasoned advice, coupled with real-world examples, makes this book an essential companion for those embarking on the entrepreneurial journey.

“From idea to implementation, Guy Kawasaki provides a roadmap for turning entrepreneurial dreams into reality. This book is a guiding light for anyone with the ambition to start something meaningful.”

This review captures the key themes of the book and highlights its reception, focusing on its practicality, contemporary relevance, and the enduring value it brings to aspiring entrepreneurs.